Przeglądaj Książki/Rozdziały | Books/Chapters według tematu "CEO communication"
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The application of content analysis as a research method in management sciences
(Wydawnictwo Uniwersytetu Łódzkiego, 2020)The purpose of this paper is to present the potential of content analysis as a method to study the psychological traits of firms’ core decision makers. Research shows that these traits play a fundamental role in shaping ...