Decyzje finansowe przedsiębiorstwa dotyczące polityki produktu

Abstract

There are mutual correlations between marketing and financial strategy of the firm. Effective marketing strategy causes increase of sale and profits, which conditions next outlays for marketing activities. Financial decisions of the firm during product life cycle are specially important. They refer to choice of financial sources for creating of new product and management of current assets during the life cycle of product. In order to keep being in profitable position in the market the firm should assign financial resources, which it disposes in third phase of the life cycle for creating a new product and its introducing into the market. Delay of these decisions changes for worse the financial position of the firm.