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The Really Real, Authentic, Original Shakespeare

dc.contributor.authorKostihova, Marcelaen
dc.date.accessioned2016-06-13T11:15:14Z
dc.date.available2016-06-13T11:15:14Z
dc.date.issued2016-04-22en
dc.identifier.issn2300-7605en
dc.identifier.urihttp://hdl.handle.net/11089/18332
dc.description.abstractThis essay considers the question of how original/new interpretations help redefine (or reify) the original/old perception of Shakespeare and the work its cultural capital performs, demonstrating the inherent impossibility of reconciling an “original” Shakespeare with contemporary performances of his plays through a reading of Twelfth Night, and address some of the ideological implications of trying to conflate the two. It then takes a detour into contemporary marketing and consumer-psychology literature to explore the crucial roles which the concepts of “authenticity” and “originality” have come to play in contemporary consumer culture, circling back to Shakespeare, to ruminate on the implications of the use of his cultural capital as an ultimate positional good in the 21st century.en
dc.publisherDe Gruyter Openen
dc.relation.ispartofseriesMulticultural Shakespeare;13en
dc.rightsThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0en
dc.subjectauthenticityen
dc.subjectconsumer capitalismen
dc.subjectconsumerismen
dc.subjectidentityen
dc.subjectindividualityen
dc.subjectoriginalityen
dc.subjectShakespeareen
dc.subjectTwelfth Nighten
dc.titleThe Really Real, Authentic, Original Shakespeareen
dc.page.number11-23en
dc.contributor.authorAffiliationHamline University.en
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dc.identifier.doi10.1515/mstap-2016-0002en


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This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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