Przeglądaj Acta Universitatis Lodziensis. Folia Litteraria Polonica według tematu "quasi-film"
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Quasi-film commercials. Analysis of selected car manufacturer campaigns
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular ...