The paper is dedicated to Hi-Fi magazines. The author offers a stylistic analysis of selected texts taken from “Hi-FI i Muzyka” (magazines from the 2012-2014 period), focused on specific types of columns: tests of audio ...

The objective of the article is to analyze the persuasive potential of television, which makes it a useful tool of political propaganda. The starting point is a quantitative and qualitative analysis of the materials broadcast ...

This article presents television news as a rhetorical act. Television news is understood as an account of an event usually comprising of a short introduction and a few minutes of film footage (sometimes referred to as ...

This article presents television news as a rhetorical act. Television news is understood as an account of an event usually comprising of a short introduction and a few minutes of film footage (sometimes referred to as the ...

The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated ...

The author analyses the role of the radio news bulletin, based on the example of “Fakty” on the RMF FM radio station. In this, he uses the theory of persuasive techniques researched by M. Gajlewicz; however, he also takes ...

The article attempts to answer the question of what is responsible in the column text for attributing to the authors only positive or neutral image features. The basis is the analysis of the empirical data collected with ...

The core of the text is a rhetorical analysis of the anti-alcohol propaganda in the films by Polska Kronika Filmowa produced by WFDiF. The author selected four reports from the popular series: Propaganda PRL-u. Najzabawniejsze ...

The article presents a communication-based analysis of the function of the ‘bez sensu’ [meaningless/ pointless/makes no sense etc.] phraseme. The author discusses the conversational and discursive opportunities for using ...

This paper discusses the persuasive techniques employed by media broadcasters in the self-promotional activities of television stations. A persuasive technique is understood as a specific manner of conduct of a broadcaster ...