Now showing items 1-1 of 1

    • Odpowiedzialny marketing, czyli marketing społecznie zaangażowany 

      Szewczyk, Monika (Wydawnictwo Uniwersytetu Łódzkiego, 2017)
      Marketing describes the social processes involving the free exchange of goods and services, it is also called the art of selling products. First of all, it is a process based on the planning and execution of ideas, setting ...