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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

dc.contributor.authorHereźniak, Martaen
dc.date.accessioned2018-04-03T09:15:07Z
dc.date.available2018-04-03T09:15:07Z
dc.date.issued2017-09-23en
dc.identifier.issn1641-4233en
dc.identifier.urihttp://hdl.handle.net/11089/24325
dc.description.abstractThis article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conceptualising place branding as a public policy and a governance process, and drawing from the concept of participatory place branding, the author discusses a variety of methods and instruments used to involve citizens. Special attention is given to the importance of modern technologies for effective citizen involvement.en
dc.publisherLodz University Pressen
dc.relation.ispartofseriesInternational Studies. Interdisciplinary Political and Cultural Journal;19en
dc.rightsThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0en
dc.subjectCity brandingen
dc.subjectcity branden
dc.subjectparticipatory place brandingen
dc.subjectcitizen involvementen
dc.titlePlace Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brandsen
dc.page.number129-141en
dc.contributor.authorAffiliationDepartment of International Marketing and Retailing, Faculty of International Relations and Political Studies, University of Lodz, Poland; Narutowicza 59a, 90-131 Lodz.en
dc.identifier.eissn2300-8695
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dc.contributor.authorEmailmartaherezniak@uni.lodz.plen
dc.identifier.doi10.1515/ipcj-2017-0008en


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