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dc.contributor.authorStelmach, Halina
dc.date.accessioned2014-04-01T00:13:03Z
dc.date.available2014-04-01T00:13:03Z
dc.date.issued2014-04-01
dc.identifier.issn1731-8025
dc.identifier.urihttp://hdl.handle.net/11089/4053
dc.description.abstractThe article analyses the vodka names containing numbers written in words or digits. The numerical names have long been used by naming specialists as a successful marketing trick. Combining words or letters with digits results in creating interesting names that not only arouse curiosity but also are easily remembered or written down. This is particularly important nowadays, when we are given the fast growing number of chrematonyms. The names with number components are also a source of information about the product, describing its characteristics or even some technological details in a more interesting way than it is done in traditional names. What is more, thanks to such names, invoking cultural, historical or geographical aspects, the product can be associated with a particular region, thus influencing the consumer’s decision. The article also examines the names with the measure components.pl_PL
dc.language.isoplpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiego
dc.relation.ispartofseriesActa Universitatis Lodziensis. Folia Linguistica Rossica;9
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectbrandpl_PL
dc.subjectnamingpl_PL
dc.subjectvodkapl_PL
dc.subjectnumberspl_PL
dc.subjectRussian Liquid Measurespl_PL
dc.titleNAZWY ROSYJSKICH WÓDEK Z KOMPONENTEM LICZBY I MIARYpl_PL
dc.title.alternativeRUSSIAN VODKA NAMES WITH NUMBER AND MEASURE COMPONENTSpl_PL
dc.typeArticlepl_PL
dc.page.number99-106pl_PL
dc.contributor.authorAffiliationUniwersytet Szczeciński, Akademickie Centrum Kształcenia Językowego (Polska)pl_PL


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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska
Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska