Celebryta upadły. O jednej z autopromocyjnych strategii pisarskich na przykładzie polskich sylw ponowoczesnych i dyskusji okołoliterackich

Abstract

The article deals with the phenomenon of literary celebrity — one of the self-promotional strategies that help Polish authors, who write in the „media time”, appear in the mainstream. After 1996, the mass media (mainly commercial press and television) set up bestsellers in Poland and let authors become stars (the examples of media careers of Jerzy Pilch, Wojciech Kuczok, Dorota Masłowska or Michał Witkowski are presented, to name only a few). After a decade of torn by desire to be an authority or celebrity Polish writers are beginning to turn away from the mass media. The influence of commercial television and popular press in Polish literary life is covered in quasi-autobiographical postmodern silvas (Michał Witkowski’s Margot and Drwal, Dorota Masłowska’s The Queen’s Peacock, Sławomir Shuty’s Jaszczur), in which the author is shown as a „personality” created by media, frozen image and product.