O teorii amalgamatów na przykładzie metafory kampanii wyborczej: Być kierowanym z tylnego siedzenia

Abstract

The paper aims at presenting basic considerations referred to blending theory, on the material of articles in press published during the electoral campaign in 2005 in Poland. As it has been demonstrated, studying the mental architecture of metaphorical constructions offers access to many challenging aspects of cognitive semantics. In this paper it has been analysed the meaning of a specific metaphor in the background of the blending theory by Fauconnier and Turner, as well as the semiotic mental space theory (network) designed by Line Brandt and Per Aage Brandt.