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Affective Governmentality in Food Delivery Platforms: A Study of Bolt Food Riga Push Notifications

dc.contributor.authorSpuriņa, Maija
dc.contributor.authorĶešāne, Iveta
dc.date.accessioned2025-05-07T08:31:19Z
dc.date.available2025-05-07T08:31:19Z
dc.date.issued2025-04-30
dc.identifier.urihttp://hdl.handle.net/11089/55550
dc.description.abstractThe paper uses a governmentality perspective to discuss the issue of control in food delivery platforms through analysis of 4083 push notifications sent by the Bolt Food platform to its couriers in Riga from 2020 to 2023. It examines intensity, rationalization, subjectification, and the use of emojis in push notifications and demonstrates affective governmentality technology to control labor mobility. The analysis contributes to the literature on algorithmic management that focuses predominantly on the control embedded in the platform application. Suppose a platform application is viewed as an algorithmic panopticon in which a worker is free to enter or exit by signing on or off. In that case, other semi-automated control technologies, such as push notifications, are affective persuasive tools for bringing workers into the panopticon that limits workers’ autonomy and control.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesQualitative Sociology Review;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectOn-Demand Laboren
dc.subjectAlgorithmic Managementen
dc.subjectAffective Governmentalityen
dc.subjectAsymmetry of Poweren
dc.titleAffective Governmentality in Food Delivery Platforms: A Study of Bolt Food Riga Push Notificationsen
dc.typeArticle
dc.page.number94-112
dc.contributor.authorAffiliationSpuriņa, Maija - Latvian Academy of Cultureen
dc.contributor.authorAffiliationĶešāne, Iveta - Latvian Academy of Cultureen
dc.identifier.eissn1733-8077
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dc.contributor.authorEmailSpuriņa, Maija - maija.spurina@lka.edu.lv
dc.contributor.authorEmailĶešāne, Iveta - iveta.kesane@lka.edu.lv
dc.identifier.doi10.18778/1733-8077.21.2.06
dc.relation.volume21


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