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Theories and Models of Consumer Behaviour Relating to the Purchase Intention Regarding Food Products – A Critical Review

dc.contributor.authorNaskręt, Mikołaj
dc.contributor.authorPierański, Bartłomiej
dc.date.accessioned2025-11-25T14:50:05Z
dc.date.available2025-11-25T14:50:05Z
dc.date.issued2025-11-12
dc.identifier.issn0208-6018
dc.identifier.urihttp://hdl.handle.net/11089/56779
dc.description.abstractIn the current dynamically changing environment and unstable economy, there are a number of factors that are changing consumers’ intention to buy food. Due to that fact, there is still a need for further usage and adoption of available consumer behaviour models and theories in the research literature relating to the purchase intention in the food market. The aim of the paper is to determine what dominant theories and models found in the literature are used in the analysis of consumer behaviour relating to the purchase intention in the food market. It also seeks to examine research approaches and methods employed, as well as the authors’ perspectives on the applied theories or models, in order to highlight future opportunities for both qualitative and quantitative research in this area. The authors analyse 111 papers published in the years 2020–2023. The critical review has been adopted as a method of literature analysis. The results obtained indicate that the most frequently used theory or model in the consumer behaviour analysis regarding the food market is the Theory of Planned Behaviour (TPB). Nevertheless, in several studies, it is observed that the theories and models presented in the literature are used without providing any perspective or conclusion by the authors in this research area.en
dc.description.abstractW obecnym dynamicznie zmieniającym się środowisku i w niestabilnej gospodarce istnieje wiele czynników, które modyfikują intencje zakupu żywności przez konsumentów. Z tego powodu w literaturze badawczej dotyczącej intencji zakupu na rynku spożywczym nadal istnieje potrzeba dalszego wykorzystania i adaptacji dostępnych modeli i teorii zachowań konsumentów. Celem artykułu jest określenie, jakie dominujące teorie i modele są stosowane w literaturze w analizie zachowań konsumentów w odniesieniu do intencji zakupu na rynku spożywczym. Dodatkowo autorzy prezentują sposoby prowadzenia badań, metody badawcze, a także perspektywy autorów artykułów na teorie lub modele, aby przedstawić przyszłe możliwości badań jakościowych i ilościowych w tym obszarze badawczym. Autorzy analizują 111 artykułów opublikowanych w latach 2020–2023. Metodą analizy literatury jest przegląd krytyczny. Wyniki wskazują, że najczęściej stosowaną teorią lub modelem w analizie zachowań konsumentów na rynku spożywczym jest teoria planowanego zachowania (TPB), niemniej jednak w kilku badaniach obserwuje się, że teorie i modele w literaturze są wykorzystywane bez podanej perspektywy lub wniosków autorów w tym obszarze badawczym.pl
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesActa Universitatis Lodziensis. Folia Oeconomica;371en
dc.rights.urihttps://creativecommons.org/licenses/by/4.0
dc.subjectconsumer behaviouren
dc.subjectpurchase intentionen
dc.subjectfood productsen
dc.subjecttheoryen
dc.subjectmodelen
dc.subjectcritical review paperen
dc.subjectzachowania nabywcówpl
dc.subjectintencje zakupowepl
dc.subjectprodukty spożywczepl
dc.subjectteoriapl
dc.subjectmodelpl
dc.subjectkrytyczna analiza literaturypl
dc.titleTheories and Models of Consumer Behaviour Relating to the Purchase Intention Regarding Food Products – A Critical Reviewen
dc.title.alternativeTeorie i modele zachowań nabywców w odniesieniu do intencji zakupowych produktów spożywczych – krytyczna analiza literaturypl
dc.typeArticle
dc.page.number67-95
dc.contributor.authorAffiliationNaskręt, Mikołaj - Poznan University of Economics and Business, Polanden
dc.contributor.authorAffiliationPierański, Bartłomiej - Poznan University of Economics and Business, Polanden
dc.identifier.eissn2353-7663
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dc.contributor.authorEmailNaskręt, Mikołaj - mikolaj.naskret@phd.ue.poznan.pl
dc.contributor.authorEmailPierański, Bartłomiej - bartlomiej.pieranski@ue.poznan.pl
dc.identifier.doi10.18778/0208-6018.371.04
dc.relation.volume2


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