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Zachowania nabywców w dobie ekologizacji konsumpcji

dc.contributor.authorKalińska-Kula, Magdalena
dc.date.accessioned2025-12-17T10:24:17Z
dc.date.available2025-12-17T10:24:17Z
dc.date.issued2025-12-05
dc.identifier.citationKalińska-Kula M., Zachowania nabywców w dobie ekologizacji konsumpcji, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2025, https://doi.org/10.18778/8331-941-4pl_PL
dc.identifier.isbn978-83-8331-940-7
dc.identifier.urihttp://hdl.handle.net/11089/57003
dc.description.abstractZa cel monografii przyjęto przedstawienie, w jaki sposób trend ekologizacji konsumpcji, wynikający z rosnącej świadomości ekologicznej społeczeństwa oraz zmian zachodzących w stylu życia, znajduje odzwierciedlenie w rynkowych wyborach i zachowaniach konsumenckich. Struktura książki opiera się na następującej logice. Przegląd literatury przedstawiony w rozdziale pierwszym dotyczy zielonego konsumpcjonizmu jako zjawiska odzwierciedlającego postawy nabywców wobec środowiska. W ramach tego rozdziału wyjaśniono istotę pojęcia zielonego marketingu oraz scharakteryzowano zielonych konsumentów. W rozdziale drugim wskazano korzyści i bariery ekokonsumpcji, a także omówiono szeroki zakres czynników ją determinujących wraz z wyjaśnieniem istoty i przyczyn zjawiska zielonej luki, które towarzyszy współczesnej konsumpcji proekologicznej. W konkluzji przybliżono zagadnienia świadomości ekologicznej i ekologicznego stylu życia jako czynników stanowiących uwarunkowania zielonego konsumpcjonizmu. W rozdziale trzecim skupiono się na przedstawieniu wyników badań własnych prowadzonych na przestrzeni lat 2023–2025 oraz płynących z nich wniosków, które mogą być obserwowane w zakresie wzrostu ekologicznej świadomości konsumentów i zmian w ich zachowaniach. W zakończeniu wyraźnie podkreślono wnioski dotyczące przesunięcia świadomości konsumentów w kierunku bardziej zrównoważonego spojrzenia na konsumpcję oraz odpowiedzialnego podejścia do kwestii prośrodowiskowych.pl_PL
dc.language.isoplpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofseriesZarządzanie;
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectzielony marketingpl_PL
dc.subjectekokonsumpcjapl_PL
dc.subjectGreen Gappl_PL
dc.titleZachowania nabywców w dobie ekologizacji konsumpcjipl_PL
dc.typeBookpl_PL
dc.rights.holder© Copyright by Magdalena Kalińska-Kula, Łódź 2025; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2025pl_PL
dc.page.number121pl_PL
dc.contributor.authorAffiliationUniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu, Zakład Badań Marketingowychpl_PL
dc.identifier.eisbn978-83-8331-941-4
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dc.identifier.doi10.18778/8331-941-4


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