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Cyfrowe platformy rynkowe a hybrydowe i trybrydowe modele biznesowe – łączenie biznesu oraz efektów społecznych i środowiskowych

dc.contributor.authorGłodek, Paweł
dc.date.accessioned2025-12-18T08:44:40Z
dc.date.available2025-12-18T08:44:40Z
dc.date.issued2025-11-21
dc.identifier.citationGłodek P., Cyfrowe platformy rynkowe a hybrydowe i trybrydowe modele biznesowe – łączenie biznesu oraz efektów społecznych i środowiskowych, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2025, https://doi.org/10.18778/8331-910-0pl_PL
dc.identifier.isbn978-83-8331-909-4
dc.identifier.urihttp://hdl.handle.net/11089/57025
dc.description.abstractMonografia analizuje cyfrowe platformy rynkowe w kontekście modeli hybrydowych i trybrydowych, łączących cele biznesowe, społeczne i środowiskowe. Omawia koncepcje, modele biznesowe oraz rozwój platform w gospodarce. Analizy obejmują uwarunkowania teoretyczne i praktyczne, wsparte badaniami rynku i przykładami. Publikacja definiuje platformę, analizuje jej składowe, koncentrując się na wartościach ekonomicznych i identyfikacji aktorów. Szczególną uwagę poświęcono modelowi trybrydowemu, realizowanemu przez platformy cyfrowe oraz analizie wyzwań i korzyści z nim związanych.pl_PL
dc.description.abstractThis monograph analyzes digital market platforms in the context of hybrid and trybrid models, connecting business, social, and environmental goals. It discusses concepts, business models, and the development of platforms in the economy. The analyses encompass theoretical and practical underpinnings, supported by market research and examples. The publication defines a platform, analyzes its components, focusing on economic values and actor identification. Particular attention is given to the trybrid model implemented by digital platforms, and the analysis of the related challenges and benefits.pl_PL
dc.language.isoplpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofseriesZarządzanie;
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectplatformy rynkowepl_PL
dc.subjectcyfrowe platformy rynkowepl_PL
dc.subjecthybrydowe modele biznesowepl_PL
dc.subjecttrybrydowe modele biznesowepl_PL
dc.subjectmodele biznesowepl_PL
dc.subjectmarket platformspl_PL
dc.subjectdigital market platformspl_PL
dc.subjecthybrid business modelspl_PL
dc.subjecttribrid business modelspl_PL
dc.subjectbusiness modelspl_PL
dc.titleCyfrowe platformy rynkowe a hybrydowe i trybrydowe modele biznesowe – łączenie biznesu oraz efektów społecznych i środowiskowychpl_PL
dc.title.alternativeDigital Market Platforms and Hybrid and Trybrid Business Models: Combining Business with Social and Environmental Impactspl_PL
dc.typeBookpl_PL
dc.rights.holder© Copyright by Paweł Głodek, Łódź 2025; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2025pl_PL
dc.page.number143pl_PL
dc.contributor.authorAffiliationUniwersytet Łódzki, Wydział Zarządzania, Katedra Przedsiębiorczości i Polityki Przemysłowejpl_PL
dc.identifier.eisbn978-83-8331-910-0
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dc.identifier.doi10.18778/8331-910-0


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