Znaczenie strategii dywersyfikacji produkcji w planowaniu rozwoju przedsiębiorstw

Abstract

The diversification strategy occupies an important position in the general model of strategies employed by an industrial enterprise. Innovation processes in industry, shortening of product life cycle, and changes occurring in markets all cause that production assortment must be constantly expanded. Analysis of particular types of the diversification strategy performed in this article aimed at stressing the necessity of elaborating and implementing such strategy by enterprises.