Znaczenie strategii dywersyfikacji produkcji w planowaniu rozwoju przedsiębiorstw
Streszczenie
The diversification strategy occupies an important position in
the general model of strategies employed by an industrial enterprise.
Innovation processes in industry, shortening of product
life cycle, and changes occurring in markets all cause that production
assortment must be constantly expanded. Analysis of particular
types of the diversification strategy performed in this
article aimed at stressing the necessity of elaborating and implementing
such strategy by enterprises.