Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 2: Recent submissions
Now showing items 21-38 of 38
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Struktura otoczenia polskich gospodarstw domowych - próba klasyfikacji
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The households' environment is a system of conditions, which determine the functioning of households, especially their condition and their behavior on the market and during the consumption process. This environment is ... -
Nowa Gospodarka a nowa konsumpcja
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)A tremendous scientific and technical development, which took place in the last decades of 20th century and the appearance of so called high technologies (also called new economy), hasn't resulted, however, in a fast ... -
Wykorzystanie metody studium przypadku w nauczaniu marketingu międzynarodowego
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Case study is one of the key teaching methods in International Business. It complements the lectures and provides practical approach to management. Case study has also a very important role in education process of international ... -
Metody kształcenia menedżerów na wyższych uczelniach
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The aims of the article are to contribute to a better understanding of the nature and extent of future managers' skills and abilities and show the role of higher business education in developing these features in graduates. ... -
Internet jako narzędzie globalizacji w systemach franchisingowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Nowadays globalization is one of the most important processes. Internet has made that the borders between countries have lost their earlier meaning. Franchising chains don't oppose to the radical changes. They use successfully ... -
Aukcje internetowe jako mechanizm alokacji zasobów w skali światowej
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper describes the Internet auctions as one of the most popular types of electronic commerce. The author presents the characteristic - positive and negative - aspects of virtual auctions taking place in the Internet ... -
Marketingowe ujęcie modeli handlu elektronicznego na rynku B2C
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Despite the dynamic development of e-commerce some companies still forget that besides the technical sphere of e-shops, marketing issues are also very important. The marketing operations are just the implementation of ... -
Handel elektroniczny - szansa czy zagrożenie dla sklepów tradycyjnych?
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper presents the results of researches made in 2003. They focused on opportunities and threats that appeared for traditional retailers because of electronic commerce. Another: aim of the researches was to identify ... -
Handel elektroniczny - stan i perspektywy rozwoju. Wyniki badań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The purpose of this article is to present the results of the research conducted in April/May 2003 concerning the condition and prospects of electronic commerce in Silesia. The author presents results of this research ... -
Czy marka handlowa może być marką?
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Store brands are in many respects different from national brands. They come in different varieties - as banner brands, corporate brands, private label or so-called counter-brands. The problem is, that not every one of them ... -
Rewitalizacja handlu w centrach dużych ośrodków miejskich na przykładzie Poznania
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper deals with the process of retailing revitalisation in the city centers. Poznan is one of the cities, where the authorities are preparing plan of wide range of activities, which objective is to increase the ... -
Warunki implementacji partnerskich relacji w kanałach rynku (na przykładzie zarządzania kategoriami)
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The purpose of the article is to outline conditions of creating partner relationships i market channels. The analysis was done on an example of category management. Main focus has been placed on organizational aspects as ... -
Strategie dystrybucji spółek joint venture
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)In the text there are presented distribution strategies in joint venture enterprises in Poland. Authors describe the determinants of distribution channel choices in joint ventures operating in Poland and on international ... -
Przemiany strukturalne w warunkach globalizacji rynku
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)This paper analyses structural changes, both quantitative as well as qualitative, taking place in trade as a result of the market globalization processes. The changes in the trade sector, which is considered to be a dispersed ... -
Dystrybucja jako ogniwo więzi partnerskich na rynku polskim
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The author undertakes significant issues concerning the importance of partner ties in the market processes, and particularly in distribution. He ties these processes with competitiveness and entrepreneurship which, combined ... -
Kierunki rozwoju dystrybucji dóbr konsumpcyjnych w globalizującym się świecie
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper presents the basic strategy of distribution in the context of globalization processes in the world. The problem of globalization is discussed in aspect of trends in distribution development on consumer goods ... -
Internacjonalizacja polskiego handlu jako element procesu globalizacji
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The aim of this article is to analyze the degree of penetration of the Polish Retail Sector by the biggest European retailers. The author is showing the process of the internationalisation of the Polish Retail Sector as a ... -
Globalizacja handlu a instytucje rynkowe (na przykładzie giełd towarowych w Polsce i krajach UE)
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The expected restructuring of the European Union connected with the accession of new members has in the Polish economic circles strengthened the belief that one of the basic conditions for the Union's geographical extension ...