Satysfakcja klienta jako identyfikator orientacji marketingowej na rynku usług

Abstract

The distinctive feature of modern economy is a growing meaning of services. It is showed in a larger and larger amount of employees in services’ branches and increasing part of the gross domestic product, which comes from consumption of services. Services becomes an area of activity, which efficient running has an essential influence on reaching higher general level of the economic development. The purpose of this article is an effort of finding in what scale specific features of service, as the market offеred, and instruments of influence on the services’ market have a bearing on the realization of the basic aim of marketing, which is customer’s satisfaction and what should be done to make offered adventages and arising from it satisfaction as big as possible.