Wpływ technologii informacyjnej na rozwój systemów informacji marketingowej

Abstract

The paper's topic concentrates on the main aspects of marketing information systems' evolution. That development results from two main factors: the increase of significance of marketing as a specialized domain of management and a tremendous advance in the field of computer assisted management information systems. The aim of this article is an attempt of investigating changes, that appeared in this matter, especially in Poland. That includes in particular empirical research findings, which was connected with the use of information technology in the marketing management.