Dystrybucja jako ogniwo więzi partnerskich na rynku polskim

Abstract

The author undertakes significant issues concerning the importance of partner ties in the market processes, and particularly in distribution. He ties these processes with competitiveness and entrepreneurship which, combined with the partner approach, become actions with an added sum. Various manifestations of the partner-like attitude to the distributive processes have proved that one can achieve a significant scale of benefits in this way. They are linked to lower costs of distribution, a better use of information, a quicker absorption of various commercial technologies, to strengthening a clear approach to building of a chain of enterprise's values, a partial transfer of those values to the partner, etc. The partner ties play a particular role in the region, which consolidate both direct actors of the distributive processes and the so-called business environment, as well as the administrative and self-government authorities.