Metody kształcenia menedżerów na wyższych uczelniach

Abstract

The aims of the article are to contribute to a better understanding of the nature and extent of future managers' skills and abilities and show the role of higher business education in developing these features in graduates. The paper analyses labour market's expectations for business graduates with particular reference to developing them during studies at universities and academies. The article is based on a research project undertaken by the Marketing Department of the University of Lodz in 2002. The main research hypotheses are touching two issues: the depreciation of marketing manager profession in Poland and big surplus of business graduates (including marketing ones), that are not properly prepared for future work. The research was carried out in two separate parts: 1. desk research including gathering information of competitive educational market and 2. field surveys based on interviews of academic teachers and students of the Marketing Department and postal surveys of commercial enterprises and personnel companies in Poland. It expresses the opinion, that higher education system in Poland puts the main stress on theoretical background and is not adopted to create and shape skills and abilities.