Znaczenie komunikacji pomiędzy ubezpieczonym a ubezpieczycielem w budowaniu lojalności klientów zakładów ubezpieczeń na życie

Abstract

Companies, especially life insurers, operating under competitive conditions need loyal clients. A very important techniques used for building loyalty is appropriate communication between the insured and insurer. The article presents different kinds of communication between the insurance contract parties and some factors influencing that. The main aim of conducted analysis was to answer the question how important is the exchange of information between insurer and insured/policy holder to continue the insurance contract, building loyalty with insurers’ clients.