Zarys modelu sterowania branżą obuwniczą

Abstract

The footwear branch is linked with tho market environment in a definite manner. Information channels, which were formed in conditions of market disequilibrium and management through directives are insufficient for obtaining a high adaptability of the branch to changes in demand. There can be observed some kind of information barriers. The aim of the article is to define some mechanisms producing information barriers. Among the causes of such barriers we can mention such correlation of tho planning system and the evaluation system which accounts for small degree of intorest in market information (organizational barrier), or lack of parametric character of selling prices, which in these conditions lose their informative character as they perform a passive function in the economic calculus of the economic organization or just distort it. Proper correlating of the planning system and the evaluation system and introduction of parametric selling prices is a prerequisite of market orientation of economic organisations in the process of their functioning and development.