| dc.contributor.author | Anielak, Karolina | |
| dc.date.accessioned | 2016-01-08T11:57:20Z | |
| dc.date.available | 2016-01-08T11:57:20Z | |
| dc.date.issued | 2015-12 | |
| dc.identifier.issn | 2082-4440 | |
| dc.identifier.uri | http://hdl.handle.net/11089/16365 | |
| dc.description.abstract | This article presents the characteristics of product placement as global promotion.
The reader may refer to the types of product placement, its regulatory framework
and its short genesis and evolution. The paper presents the results of a survey
conducted on a group of 123 respondents. The survey results indicate that product
placement in James Bond films is noticeable by more than 90% of respondents.
The respondents have positive opinions on the use of product placement to promote
the products. This may encourage potential investors to make more use of
film as a medium of product placement. | pl_PL |
| dc.language.iso | en | pl_PL |
| dc.publisher | University of Lodz | pl_PL |
| dc.relation.ispartofseries | Ekonomia Międzynarodowa;12 | |
| dc.subject | product placement | pl_PL |
| dc.subject | history of product placement | pl_PL |
| dc.subject | kinds of product placement | pl_PL |
| dc.subject | James Bond | pl_PL |
| dc.title | Product placement as a way of promoting on an international scale based on a series of films about James Bond | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | 217-234 | pl_PL |
| dc.contributor.authorAffiliation | University of Lodz | pl_PL |
| dc.identifier.eissn | 2300-6005 | |
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| dc.subject.jel | M31 | |
| dc.subject.jel | M37 | |
