Obsługa finansowa jednostek samorządu terytorialnego w strategiach banków

Abstract

Local governments (JST) remain in a centre of banks’ interest as good, reliable customers. The banks’ policy in range to gain over communes as customers concerns on temporary marketing actions, as well as the realization of far-reaching strategic purposes. The aim of article is to present chances for banks in range of guiding out strategics on financial services for the JST. There was an assumption undertaken, th at banks can not confine on traditional, basic services, but they should search for new products and possibilities to win competitive fight of extremely valuable sector of JST (from the point of view of actual and potential needs, financial resources and cash flows). It was proved in the article th at banks should offer to local governments’ a range of corporate and investment banking services as well as assets management. Moreover banks can help in implementation tasks of JST as well as the achieving of willful aims, through assurance of wide range of complex, easily accessible financial and consultative services on competitive terms. The banks ought to provide the specific consultative services, especially directed on improvement of the short-term financial resources management of local government.