The article discusses the phenomenon of transcreation, a translation method used in the advertising industry as one of the stages in the development of an internatio¬nal advertising campaign. Transcreation is halfway between ...

Our research focuses on enriching the lexical repertoire of French philology students during the COVID-19 lockdown (March 2020 – May 2021). We answer two questions: 1) what are the dictionary resources of French philology ...

During the pandemic caused by Covid 19, the State of Alarm in Spain shifted the focus of the advertising to the prevention of the health of oneself and others. However, according to the ONCE foundation, disabled people ...

The coronavirus has promoted the semantic change in the words „virus” and „pandemic”. We believe that, increasingly, a metaphorical use of both words is occurring (as happened in the past with „cancer”). Therefore, in this ...

The article is devoted to the names of epidemics that have affected many countries in Europe and the world over the centuries. After a short historical introduction, French and Polish names will be presented along with the ...

In this paper, we analyze the intensive comparisons applied to medieval French adjectives with the meaning ‘yellow’ or with closely related meanings. On the basis of the concept of collocation defined by the Explanatory ...

Monografia La realtà dell’Italia post-unitaria nelle opere di Alfredo Oriani. L’analisi storicoletteraria del caso della ricezione di un autore preteso dal regime politico podejmuje rzadko opisywany do tej pory na gruncie ...