The article presents the genealogical aspect of guidance journalism based on the selected titles of Polish consumer magazines. The fundamental purpose would be to compile a list of genres, taking into account their ...

The phrase “I love you” is usually associated with a description of the sender’s sentiment. As something that talks about the emotional state of the speaker. However, this is not always the case. There are cases of using ...

The main thesis presented in the article is a claim that different kinds of communications have different purport bases and different interpretations mechanisms. There is one initial universal logic, that helps human to ...

Information gap is the effect of interpretation appeared when rises the space between receivers knowledge needed to understand the communicate and the knowledge that receiver already has (his interpretative base). This ...

In the introductory section, the article describes the problem with a clear definition of the political correctness. It is shows the split into two ways of presenting the subject. Then the main theme of Jonathan Haid’s ...

In this text I discuss the cognitive and non-cognitive factors that determine the effectiveness of persuasion and argumentation which I dub “persuasive imponderabilia” due to the obvious difficulties with the operationalization ...

The paper presents the results of a sets of experimental studies on the impact of activating the recipient’s personal standards on the persuasiveness of the communication effect. The results obtained in Polish cultural ...

The article provides an overview of the classic and contemporary trics and dirty manners in negotiating. There are such approaches as the school of neurolinguistic programming or the approach of cognitive dissonance. It ...

In its first section, the article focuses on certain concepts belonging to Adam Ważyk’s theory of poetics. Specifically, I note the role of entropy in Ważyk’s thought on the form of the poem. Ważyk’s thinking of entropy ...