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Who Is the Note-Worthy Fan? Featuring Players in the Official Facebook Communication of Mainstream Video Games

dc.contributor.authorŠvelch, Jan
dc.contributor.authorKrobová, Tereza
dc.date.accessioned2017-08-23T12:26:45Z
dc.date.available2017-08-23T12:26:45Z
dc.date.issued2016
dc.identifier.issn2391-8551
dc.identifier.urihttp://hdl.handle.net/11089/22429
dc.description.abstractVideo game fans participate in the official promotion of video games, either voluntarily, or unwillingly when their fanworks are appropriated and used by video game publishers. The article provides a quantitative overview of the presence of fans in the official social media profiles of four selected mainstream games (Dragon Age: Inquistion, Evolve, Mortal Kombat X and The Witcher 3: Wild Hunt) during a one-year period from August 2014 to July 2015. Combining the traditional method of content analysis and Facebook data-mining, we explore the frequency with which fans appear in social media (including questions of various forms of fanworks and gender) and what user activity is generated by posts featuring fans and fan creations. Results show that fans or their fanworks are featured in 8–24% of all posts depending on a game and in the most common categories of painting and cosplay they generate a comparable level of user engagement as traditional promotional posts.en_GB
dc.language.isoenen_GB
dc.publisherWydawnictwo Uniwersytetu Łódzkiegoen_GB
dc.relation.ispartofseriesReplay. The Polish Journal of Game Studies;1
dc.subjectvideo game fansen_GB
dc.subjectFacebooken_GB
dc.subjectofficial communication of video gamesen_GB
dc.subjectfan capitalen_GB
dc.subjectfree laboren_GB
dc.subjectfan co-creationen_GB
dc.subjectcontent analysisen_GB
dc.subjectfan arten_GB
dc.subjectcosplayen_GB
dc.subjecte-sportsen_GB
dc.titleWho Is the Note-Worthy Fan? Featuring Players in the Official Facebook Communication of Mainstream Video Gamesen_GB
dc.typeArticleen_GB
dc.rights.holder© Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016en_GB
dc.page.number[81]-100
dc.contributor.authorAffiliationCharles University
dc.identifier.eissn2449-8394
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dc.contributor.authorEmailhonza@svelch.com
dc.contributor.authorEmailtereza.krobova@fsv.cuni.cz
dc.identifier.doi10.18778/2391-8551.03.05
dc.relation.volume3en_GB


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