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Transnational corporations as entities of informal influence. Some reflections based on the example of their engagement in activities directed at LGBT groups in Poland
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The paper explores the assertion about multi-faceted tools of impact used by large corporations that aim to limit the subjectivity of consumers. It is based on the concept of “deep capture” (Hanson & Yosifon, 2003). Deep ...