| dc.contributor.author | Lipińska-Grobelny, Agnieszka | |
| dc.date.accessioned | 2014-02-25T15:48:50Z | |
| dc.date.available | 2014-02-25T15:48:50Z | |
| dc.date.issued | 2001 | |
| dc.identifier.issn | 1427-969X | |
| dc.identifier.uri | http://hdl.handle.net/11089/3622 | |
| dc.description.abstract | The position of sales representatives is associated with a number of various demands. The
bigger and more important the firm is, the higher demands are verbalised. On account of continuous
contact with clients, effective communication of sales representatives determines their personal
success and the firm success as well.
This article notifies the results of research on psychological analysis of sales representatives
styles of communicative behaviours from the Social Style Matrix by D. W. Merrill & R. Reid
(1981) in related to selected traits of their personality. Finally 188 Lodz sales representatives from
90 productive and service firms participated in this research. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.subject | dimensions of personality | pl_PL |
| dc.subject | styles of communicative behaviours of sales representatives | pl_PL |
| dc.subject | Social Style Matrix D. W. Merrill & R. Reid | pl_PL |
| dc.title | Wybrane wymiary osobowości a style zachowań komunikacyjnych przedstawicieli handlowych | pl_PL |
| dc.title.alternative | Select dimensions of personality and styles of communicative behaviours of sales representatives | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | 111-126 | pl_PL |
| dc.contributor.authorAffiliation | Instytut Psychologii, Uniwersytet Łódzki | pl_PL |
