Poetyka w dobie konwergencji
Streszczenie
The aim of the study is to present changes in structure of a text (its structure, ways of
creation, especially figures) in a digital discourse. The identity of digital communication
is thus premised upon existing signs, texts, and discourses; and it develops in the process
of their adaptation and reinterpretation. Internet seems to be a really good space to make
different discourses alike. The creation of new poetics of text and discourse is the result
of this process. Digital media modify rhetorical figures (especially ontology and functions
of those figures), cancel figures existing in traditional texts (for example inversion
is invalidated because no determined way of reading the text exists), and create new ones.
In digital discourse words and icons have multifunctional nature (functions of meanings’
creation, linking, acting, marking, signaling sender’s emotions). Traditional
textual forms, which differ semiotically and medially are combined and transform, so
the borders between forms of expression are blurred.
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