Monitoring zjawisk turystycznych w działaniach władz lokalnych (na przykładzie Krakowa)

Abstract

Accepting a marketing orientation in the management of tourism perception, it is necessary to remember about the significance of correctly functioning information structures which condition and enhance meeting strategic and tactic aims that have been adopted. An information system is the most important component of a decision-making system, taking into account its role in the reduction of hesitation in the process of taking decisions. The information systems whose features include, among others, permanence and measurement repeatability, which guarantees validity and comparability of the used information should be perceived as being most valuable for the enhancement of decision-making processes. Therefore, the method of gathering information should manifest monitoring features. According to Strategy for Tourism Development in Cracow between 2006 and 2013, the Cracow Municipal Council department responsible for tourism has been delegated to create the System of Tourism Monitoring (System Monito-ringu Turystycznego, SMT). Cracow SMT is supposed to include, among others, monitoring of arrival tourism offers, monitoring of arrival tourism traffic, moni-toring of tourism economy, monitoring of the labour market and monitoring of competition. Furthermore, conferences, congresses, fairs, meetings and the efficiency of promotion activities undertaken by the Council are assumed to be monitored as well. At the end of 2008 SMT was at the early stage of its development in relation to most of the above mentioned elements. The paper presents the advancement of creating SMT in Cracow. It also outlines monitoring of competition and monitoring of arrival tourism offers which were first developed and implemented due to commission of Cracow Municipal Council between 2007 and 2008.