Uwarunkowania związane z kształtowaniem relacji z klientami i dostawcami na rynku B2B

Abstract

Building partner relationships is largely the result of some kind of evolution from the repetitive transactions based on loyalty to the source of purchase and trust between partners. Recurring transactions are often transformed into long-term relationship in which mutual relations are governed by contract. If the parties are satisfied with the implementation of the provisions contained in them that such cooperation can become a close partner relationships. They can lead to many mutual benefits such as improving product quality and service, shorten order fulfillment cycles, purchasing efficiencies, improve communication between the supplier and the recipient or joint research and development.