Czy ekonomia behawioralna odpowiada na wyzwania współczesności?

Abstract

This paper briefly reviews select key attainments of behavioral economics. That new school of economics have recently increased the explanatory power of economics by providing it with more realistic psychological foundations. Daniel Kahneman has challenged the assumption that individuals behave in a manner consistent with conventional economic theory. However, from viewpoint of institutional methodology, there are important reasons why behavioral economics should research all human behavior as social embedded and social organized. Referring to the causes of the recent crisis, we present view that behavioral economics must be embedded in an institutional paradigm.