Browsing Artykuły naukowe | Articles by Author "Golik-Górecka, Grażyna"
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Marketing Analytics and Scope Big Data in Practice of Enterprises
Golik-Górecka, Grażyna (Filodiritto Publisher, 2020-05)The aim of a paper is presentation of modern and the most advanced issues of a marketing analytics, which is defined by the scope of Big Data. An internet analytics or more precisely marketing analytics enables to perceive, ...