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Golik-Górecka, Grażyna (1)
SubjectScope Big Data, Marketing Analytics, Analysis of Internet Data, Managerial Cockpits (Dashboards), Case Study Method. (1)... View MoreDate Issued2020 (1)Has File(s)Yes (1)

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Marketing Analytics and Scope Big Data in Practice of Enterprises 

Golik-Górecka, Grażyna (Filodiritto Publisher, 2020-05)
The aim of a paper is presentation of modern and the most advanced issues of a marketing analytics, which is defined by the scope of Big Data. An internet analytics or more precisely marketing analytics enables to perceive, ...

University of Lodz Repository

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University of Lodz Repository

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