Now showing items 1-4 of 4
Marketing Analytics and Scope Big Data in Practice of Enterprises
(Filodiritto Publisher, 2020-05)
The aim of a paper is presentation of modern and the most advanced issues of a marketing analytics, which is defined by the scope of Big Data. An internet analytics or more precisely marketing analytics enables to perceive, ...
GDPR implementation in public administration in Poland – 1.5 year after: An empirical analysis
(University of Economics in Katowice, 2021)
Aim/purpose – The paper contains descriptive exploratory research on the implementation of General Data Protection Requirements (GDPR) in a group of Polish public administration offices. The purpose of this research is to ...
Research on the connection between relational capital and company performance
(Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 2020)
This paper explored the connection between relational capital and company performance by identifying and systemizing management information from publications placed in the Scopus and Web of Science databases. Key research ...
Troska o zdrowie człowieka w czasach COVID-19 jako motywator do tworzenia nowych obszarów wartości dla klienta przez podmioty rynkowe
(Uniwersytet Ekonomiczny w Krakowie, 2020)
The development of the epidemic in Poland motivates organisations to offer their customers products and services remotely – it is therefore an opportunity to develop innovation, which combines corporate social responsibility ...