Following Niklas Luhmann, the author assumes that communication creates social systems. The system therefore influences the nature of communication. The impact of rhetoric on media discourse can be understood as a result ...

The aim of the study is to describe the relationship between rhetoric and popular science texts. Scientific American magazine is taken as an example. In conclusion, the author suggests that the rhetoric of popular ...

The article describes juxtaposition as a tool of argumentatio, used by sports journalists. As a powerful means of persuasion, juxtaposition can play different roles in a text. Sports journalists use juxtaposition to ...

This article is an attempt to seek answers to the question of whether so-called hate speech in the media constitutes a reporting of facts and reflects real social and cultural life or pursues other aims, for example: the ...

The author analyses several selected speeches of Italian politicians: the founder of the Forza Italia party, Silvio Berlusconi; founder and leader of the Movement Five Stars, Beppe Grillo; and the current Prime Minister ...

The purpose of this article is to examine whether the work of Hermogenes can be useful in the analysis of the media. The Polish translation of the Byzantine textbook becomes an opportunity to reflect on the universality ...

After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, ...

Media rhetoric consists of the inventive and eloquent dimensions of text. They are not only rhetorical genres but also specific rhetorical strategies. The article analyses various examples taken from different areas of ...

This research relates to the rhetorical criticism of journalistic genres. Attention has been paid to the selection of genres made by the communicating entities affected by the nature of the media. Moreover, the author ...

The topic of this article is the usage of the metaphor of war in the headlines of articles from "Ekonomia& Rynek" ("Economy&Market"), a division of the Rzeczpospolita daily, devoted to business issues. In order to establish ...