| dc.contributor.author | Wilmańska-Sosnowska, Stanisława | |
| dc.date.accessioned | 2016-04-11T12:12:10Z | |
| dc.date.available | 2016-04-11T12:12:10Z | |
| dc.date.issued | 2005 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/17764 | |
| dc.description.abstract | The paper presents the problems concern customer loyalty as the company purpose in the
current market and the ways of its realization. There are discussed two important matters. The
first one is focused on the satisfaction as the necessary condition of loyalty building as well as
on the necessity of permanent tests of the satisfaction. The second matter concerns the role of
loyalty as marketing purpose of the company, the ways of its creating, specifying optimal
customers’ wallet and building customer relation system with using the possibilities which are
given by improvement informatical technology. | pl_PL |
| dc.description.sponsorship | Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Oeconomica;195 | |
| dc.title | Lojalność klientów jako cel marketingowy współczesnego przedsiębiorstw | pl_PL |
| dc.title.alternative | Customer Loyalty as Main Purpose of Todays Company | pl_PL |
| dc.type | Article | pl_PL |
| dc.rights.holder | © Copyright by Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2005 | pl_PL |
| dc.page.number | 13-21 | pl_PL |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu | pl_PL |
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