Browsing Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 43 (2017) nr 5 by Issue Date
Now showing items 1-16 of 16
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Persuasive functions of photo galleries on information websites
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated ... -
Enclaves of freedom. On „second circulation” publishing in the PRL
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)„Second circulation publishing”, the broadly defined publishing and cultural movement, independent of the authorities of the PRL and not subject to state censorship, was initiated in the autumn of 1976 by the community ... -
Fulfilling the journalistic principles of truth and objectivity in the context of mediatisation of political communication – the terrorist attacks in Paris in November 2015
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The mediatisation of political communication indicates two main functions of the mass media: they report on events from the world of politics and create the images of political actors in the eyes of the public. I attempt ... -
Muckraker websites (American and European examples)
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The goal of the article is to compare contemporary websites used by investigative reporters for organising their inquiries and propagating their outcomes. To achieve that goal, I compare the experiences of American and ... -
The ugly in fine arts. The sensory nature of terror in the tales of the Brothers Grimm
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The author, inspired by philosophical aesthetic reflection, presents one of the aesthetic qualities: ugliness. Based on the assumption that “Grimms’ Fairy Tales” directly reach the realm of the unconscious, utilising towards ... -
Journalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article includes a discussion of two models which describe contemporary communication processes in journalism: agenda-setting and news value, indicating the need to expand their research tools to include qualitative ... -
Fake news. A continuation or rejection of the traditional news paradigm?
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)In the article, I analysed the problem of fake news in the context of the traditional paradigm of a news story. The traditional paradigm posits that, most of all, a piece of information is true. However in contemporary ... -
Strategies for organising the attention of receivers in e-mail marketing
Filipczak-Białkowska, Anita
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the ... -
Interpretation of a verbal-visual communication
Habrajska, Grazyna (Wydawnictwo Uniwersytetu Łódzkiego, 2017)
In contemporary internet-dominated everyday life, ever more often one faces communications which utilise both verbal (words) and iconic (images) codes. In the article, I analyse two types of said communications: advertisements ... -
The “Salt of the Earth” documentary film by Wim Wenders as an implementation of the „text within a text” rhetorical strategy
Fiołek-Lubczyńska, Bogumiła (Wydawnictwo Uniwersytetu Łódzkiego, 2017)
Wim Wenders’s report is devoted to the output of the world-renowned photographer Sebastião Salgado. The presentation of his works in the documentary employed the text within a text composition, or rather „photography within ... -
The sender-receiver relationship as moderator of the persuasive effect in polysemic communication
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents the results of an empirical experimental study into the functional aspects of polysemous communication in politics. The analyses of the results have led to the following conclusions in terms of the ... -
The application of generalising judgements and their influence on the images of selected Polish columnists (a constructivism-focussed quantitative and qualitative approach)
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The goal of the text was to indicate the image characteristics of an author of a verbal expression which were communicated through expressing generalising judgements, and to establish the difference between such generalisations ... -
Rhetoric appropriateness in view of contemporary media communication and journalism
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)In the article, I present deliberations on the theme of the rhetorical category of appropriateness in the context of its original sources and contemporary media practice. Upon presenting the theory formed in line with the ... -
Hybrid forms of entertainment in the media
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The media environment is an extremely variable universe where every now and again we can observe the emergence of new phenomena. Many of those form through blending of often rather different and distant areas. As a result, ... -
Quasi-film commercials. Analysis of selected car manufacturer campaigns
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular ... -
New communication practices on the radio and in the audiosphere
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)For the past decade or so, internet radio, podcasts, mobile sound apps, and digital libraries of audio content have enjoyed increasing popularity among researchers and receivers of culture. Radio, similarly to other ...