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Controversial advertising of medicines. A comparison between Poland and the United States
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, ...
The importance of “disclosure” in relationships between physicians and pharmaceutical companies
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The article raises issues of transparency in relationships between doctors and drug manufacturers. It indicates how important it is as a way for physicians and the pharmaceutical industry to regain public trust. The ...