Skłonność przedsiębiorstw do rozwoju nowych produktów w warunkach przezwyciężania kryzysu gospodarczego

Abstract

The article presents the results of studies based on 134 questionnaires conducted among the management of light industry enterprises and concerning development of new products. It appears that enterprises belonging to industrial branches characterized with more balanced market situation display a bigger propensity to develop new products. Difficulties in procurement of industrial supplies prove to be often forcing out as well as checking product innovations. Centralized distribution of good restricts co-operation between industry and trade hampering elastic adaptation of supply to market requirements. Bigger enterprises with their stronger economic potential are less sensitive to signals coining from market and from the central organs controlling the structure of production. Meanwhile, deficit of market researches makes it difficult to use effectively economic resources being a result of ill-adjustment of production to market requirements.