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Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events

dc.contributor.authorLo, May Chiun
dc.contributor.authorMohamad, Abang Azlan
dc.contributor.authorThong, Jun Zhou
dc.contributor.authorLaw, Fung Yee
dc.date.accessioned2025-07-11T14:49:37Z
dc.date.available2025-07-11T14:49:37Z
dc.date.issued2025-06-09
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/55964
dc.description.abstractGrasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major events. The study used a quantitative analysis based on 1265 valid responses collected from a survey conducted during several major events that were held in Sarawak, Malaysia. Via partial least squares-structural equation modelling (PLS-SEM), the findings revealed service quality as a crucial motivator towards the attendees’ satisfaction levels, and this led to their revisit intentions. The event image was found to enhance the association, while the impacts of awareness and perceived value on satisfaction were not significant. The study provides event organizers with valuable insights regarding attendees’ perceived aspects of an event, enabling the effective planning and implementation of future major events post-COVID-19.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;1en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectMalaysiaen
dc.subjectpost-COVID-19en
dc.subjectmajor eventsen
dc.subjectrevisit intentionen
dc.subjectPLS-SEMen
dc.titlePost-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major eventsen
dc.typeArticle
dc.page.number39-53
dc.contributor.authorAffiliationLo, May Chiun - Loughborough University London (London, UK), Institute for International Management and Entrepreneurship; Universiti Malaysia Sarawak (Kota Samarahan, Malaysia), Faculty of Economics and Businessen
dc.contributor.authorAffiliationMohamad, Abang Azlan - Universiti Malaysia Sarawak (Kota Samarahan, Malaysia), Faculty of Economics and Businessen
dc.contributor.authorAffiliationThong, Jun Zhou - HELP University (Shah Alam, Malaysia), Faculty of Business, Economics and Accountingen
dc.contributor.authorAffiliationLaw, Fung Yee - Universiti Malaysia Sarawak (Kota Samarahan, Malaysia), Faculty of Economics and Businessen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailLo, May Chiun - mclo@unimas.my
dc.contributor.authorEmailMohamad, Abang Azlan - maazlan@unimas.my
dc.contributor.authorEmailThong, Jun Zhou - junzhou_9@hotmail.com
dc.contributor.authorEmailLaw, Fung Yee - fy3075@gmail.com
dc.identifier.doi10.18778/0867-5856.2025.08
dc.relation.volume35


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