I wszyscy staliśmy się Alicjami. Od Walta Disneya i Laugh-O-Gram Studio do disneyizacji

Abstract

The article discusses the impact of the ‘Disney paradigm’ developed by the creator of Mickey Mouse, which, based on the idea of ‘providing the audience with good entertainment’ and the imperative of control, shapes contemporary culture in terms of: the production and exploitation of texts, the functioning of creators and consumers. The impact of the “Disney paradigm” is shown not only in relation to: 1) animation and film adaptations of fairy tales; 2) existing methods of merchandising; 3) the popularisation of the theme park concept; 4) the Disneyfication indicated by Richard Schicke and defined by Alan Bryman, but also in relation to the model of functioning of creators who pursue their goals based on the management of their own copyrights and the popularisation of the universe and supersystem formula.