Von der Rhetorik zur Rhetorischen Kommunikation. Ein terminologischer und inhaltlicher Wandel
Streszczenie
The term Rhetorische Kommunikation (engl. rhetorical communication, vgl. McCroskey 1968 „An
Introduction to Rhetorical Communication“) was introduced into German–language scholarship by
Brigitte Frank-Bohringer in her 1963 book of the same title and was subsequently firmly established
by Helmut Geißner. It is currently used in a variety of contexts when the rhetorical dimensions of
language are the focus of interest. It appears both in rhetoric manuals as well as in academic texts
on the topic, including those with an empirical perspective. This contribution aims to illuminate the
epistemological background to this terminology by focusing on a number of linguistically relevant
communication approaches. Underlying this discussion is the differentiated use of the concept as
outlined here, as well as a holistic view of spoken language, grounded in a theory of action. Finally,
the practical value of the term Rhetorische Kommunikation, will be emphasized, underlining the fact
that its content serves as a provable basis for the systematic and goal–oriented use of rhetoric as a
theme in the teaching of German as a foreign language. The following discussion proceeds from the
concept of Rhetorische Kommunikation.
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