Acta Universitatis Lodziensis. Folia Litteraria Polonica: Recent submissions
Now showing items 481-500 of 1304
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Persuasive functions of photo galleries on information websites
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated ... -
Fulfilling the journalistic principles of truth and objectivity in the context of mediatisation of political communication – the terrorist attacks in Paris in November 2015
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The mediatisation of political communication indicates two main functions of the mass media: they report on events from the world of politics and create the images of political actors in the eyes of the public. I attempt ... -
Journalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article includes a discussion of two models which describe contemporary communication processes in journalism: agenda-setting and news value, indicating the need to expand their research tools to include qualitative ... -
Hybrid forms of entertainment in the media
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The media environment is an extremely variable universe where every now and again we can observe the emergence of new phenomena. Many of those form through blending of often rather different and distant areas. As a result, ... -
Fake news. A continuation or rejection of the traditional news paradigm?
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)In the article, I analysed the problem of fake news in the context of the traditional paradigm of a news story. The traditional paradigm posits that, most of all, a piece of information is true. However in contemporary ... -
Rhetoric appropriateness in view of contemporary media communication and journalism
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)In the article, I present deliberations on the theme of the rhetorical category of appropriateness in the context of its original sources and contemporary media practice. Upon presenting the theory formed in line with the ... -
New communication practices on the radio and in the audiosphere
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)For the past decade or so, internet radio, podcasts, mobile sound apps, and digital libraries of audio content have enjoyed increasing popularity among researchers and receivers of culture. Radio, similarly to other ... -
Enclaves of freedom. On „second circulation” publishing in the PRL
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)„Second circulation publishing”, the broadly defined publishing and cultural movement, independent of the authorities of the PRL and not subject to state censorship, was initiated in the autumn of 1976 by the community ... -
The ugly in fine arts. The sensory nature of terror in the tales of the Brothers Grimm
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The author, inspired by philosophical aesthetic reflection, presents one of the aesthetic qualities: ugliness. Based on the assumption that “Grimms’ Fairy Tales” directly reach the realm of the unconscious, utilising towards ... -
The “Salt of the Earth” documentary film by Wim Wenders as an implementation of the „text within a text” rhetorical strategy
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)Wim Wenders’s report is devoted to the output of the world-renowned photographer Sebastião Salgado. The presentation of his works in the documentary employed the text within a text composition, or rather „photography within ... -
Strategies for organising the attention of receivers in e-mail marketing
Filipczak-Białkowska, Anita
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the ... -
The application of generalising judgements and their influence on the images of selected Polish columnists (a constructivism-focussed quantitative and qualitative approach)
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The goal of the text was to indicate the image characteristics of an author of a verbal expression which were communicated through expressing generalising judgements, and to establish the difference between such generalisations ... -
Quasi-film commercials. Analysis of selected car manufacturer campaigns
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular ... -
Muckraker websites (American and European examples)
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The goal of the article is to compare contemporary websites used by investigative reporters for organising their inquiries and propagating their outcomes. To achieve that goal, I compare the experiences of American and ... -
The sender-receiver relationship as moderator of the persuasive effect in polysemic communication
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents the results of an empirical experimental study into the functional aspects of polysemous communication in politics. The analyses of the results have led to the following conclusions in terms of the ... -
O narracyjności reportażu radiowego
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The author takes up the question of the narrativity of the artistic radio message that is radio documentary. It looks at documenatry from the perspective of psychological research on storytelling. Hence it considers the ... -
Perspektywy badania współczesnej genologii radiowej
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)Despite the already widespread constatations on the subject of the blurring of genres in the new media [or “new new media”, as Paul Levinson has it], despite attempts to find a nomenclature able to cope with the transformations ... -
Reportaż radiowy – problemy z współczesną terminologią genologiczną
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)Looking at the various definitions of radio documentary found in academic literature, several common elements can be found which typify the genre. These are: sound as the main constructional element, authentic events ... -
Radio i oralność – z perspektywy językoznawczej
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)Radio as a sound medium, as elaborated in the typical definition of it, constitutes an integral component of the human audiosphere. Human culture is, at source, oral in nature. Orality, a huge category that operates outside ... -
Współczesne radio – pytanie o tożsamość
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)For over a decade now, we have been able to observe the increasing convergence of the media, thus leading to a unifying tendency in the forms of media message, a fusion of different styles and languages as well as of ...