Browsing Artykuły naukowe by Title
Now showing items 18-25 of 25
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Shopper experiences as the key to omnichannel loyalty
Laszkiewicz, Anna
(IBRKK, 2018)
Modern information and telecommunication technologies, in particular the In- ternet and mobile technologies, have created a new opportunity for communication with consumers in the market. In addition to communication ... -
Sposoby przeciwdziałania wykluczeniu społecznemu - inkluzja społeczna w organizacji
Kołodziejczyk, Justyna (Instytut Organizacji i Zarządzania Wydział Bezpieczeństwa, Logistyki i Zarządzania Wojskowa Akademia Techniczna, 2018)
This article presents the theoretical aspects of social exclusion and shows the possibility of reducing its size through social inclusion. This article is based on a preliminary review of good practices organizations in ... -
Sprawozdanie finansowe spółki zorientowane na zarządzanie wartością – propozycje zmian
Walińska, Ewa; (Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, 2015)
Cel – Artykuł dotyczy problemu ujawniania informacji na temat aktywów niematerialnych w sprawozdaniu finansowym. Podejmuje bardzo aktualny temat, a jego celem jest modyfikacja sprawozdania pozwalająca na jego zorientowanie ... -
Strategies implemented in Polish farms and resulting innovations
Siemaszkiewicz, Paweł (Politechnika Śląska, Wydział Organizacji i Zarządzania, 2019)
The article discusses the issue of strategies implemented in Polish farms and innovations created as a result. On farms, as well as in enterprises from other industries, net income is assumed as the main goal. In order to ... -
The information content of share repurchase evidence from Poland
Kaźmierska-Jóźwiak, Bogna; ; (Technická univerzita v Liberci, 2018)
Announcements of open market repurchase programmes have recently become common not only in the United States but also in many other, less developed countries. The aim of the paper is to examine the market reaction to ... -
The reevaluation of communication in customer approach – towards marketing 4.0
(Wydawnictwo Uniwersytetu Jagiellońskiego, 2013-12)As nowadays cooperation, interaction and dialogue with the target group seem to be more important than simple customer orientation, such amendments reflect marketing management and require the reevaluation of communication ... -
Troska o zdrowie człowieka w czasach COVID-19 jako motywator do tworzenia nowych obszarów wartości dla klienta przez podmioty rynkowe
Szymańska, Kamila (Uniwersytet Ekonomiczny w Krakowie, 2020)
The development of the epidemic in Poland motivates organisations to offer their customers products and services remotely – it is therefore an opportunity to develop innovation, which combines corporate social responsibility ... -
Value Creation by Engaging Customers in the Process of Product and Business Design in a Virtual Environment
(IBRKK, 2018)The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions ...