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dc.contributor.authorČuka, Peter
dc.contributor.authorGregorová, Bohuslava
dc.description.abstractThis work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.en
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.subjectRajecké Teplice spaen
dc.subjectPiešťany spaen
dc.subjectBrusno spaen
dc.subjectcustomer satisfactionen
dc.subjectelements of customer satisfactionen
dc.titleCustomer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusnoen
dc.contributor.authorAffiliationČuka, Peter - Pedagogical University of Kraków, Institute of Geographyen
dc.contributor.authorAffiliationGregorová, Bohuslava - Matej Bel University, Department of Geography and Geologyen
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dc.contributor.authorEmailČuka, Peter -
dc.contributor.authorEmailGregorová, Bohuslava -

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