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Badanie wizerunku i znajomości celu podróży, zachowań związanych z wyszukiwaniem informacji, zaangażowania oraz motywacji turystycznej jako czynników wpływających na lojalność ekoturysty wobec destynacji

dc.contributor.authorYu, Jing
dc.contributor.authorKasim, Azilah
dc.contributor.authorSreenivasan, Jayashree
dc.contributor.authorDzakiria, Hisham
dc.contributor.authorUl Haq Magray, Ahsan
dc.date.accessioned2021-02-16T07:42:18Z
dc.date.available2021-02-16T07:42:18Z
dc.date.issued2020-12-30
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/33549
dc.description.abstractPraca ma na celu zbadanie wpływu wybranych czynników, które w przeszłości nie cieszyły się dużym zainteresowaniem badaczy, na lojalność ekoturystów wobec destynacji w kontekście ekoturystyki w kraju rozwijającym się. Czynniki te to: wizerunek i znajomość celu podróży, zachowania związanie z wyszukiwaniem informacji, zaangażowanie oraz motywacja turystyczna. Badanie zostało przeprowadzone na miejscu z udziałem grupy turystów odwiedzających Malezję, których poproszono o wypełnienie kwestionariusza ankiety. Wielkość próby wyniosła 813 osób, co odpowiada wskaźnikowi reakcji w wysokości 47%. Postawione hipotezy zostały zweryfikowane przy użyciu modelu równań strukturalnych. Odkryto, że choć nie istnieje zależność liniowa pomiędzy badanymi zmiennymi a lojalnością wobec destynacji, uzyskane wyniki są źródłem pewnych sugestii dotyczących zarządzania w branży.pl
dc.language.isopl
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectlojalność wobec destynacjipl
dc.subjectwizerunek destynacjipl
dc.subjectznajomość destynacjipl
dc.subjectzachowania związane z wyszukiwaniem informacjipl
dc.subjectzaangażowaniepl
dc.subjectmotywacja turystycznapl
dc.titleBadanie wizerunku i znajomości celu podróży, zachowań związanych z wyszukiwaniem informacji, zaangażowania oraz motywacji turystycznej jako czynników wpływających na lojalność ekoturysty wobec destynacjipl
dc.typeArticle
dc.page.number113-127
dc.contributor.authorAffiliationYu, Jing - Uniwersytet Technologii Petrochemicznych Prowincji Guangdong, Wyższa Szkoła Ekonomii i Zarządzania, Wydział Marketingupl
dc.contributor.authorAffiliationKasim, Azilah - Uniwersytet Północnej Malezji, Wyższa Szkoła Turystyki, Hotelarstwa i Organizacji Imprez Masowych, Centrum Badań nad Turystyką i Hotelarstwem Wysp Langkawipl
dc.contributor.authorAffiliationSreenivasan, Jayashree - Malezyjski Uniwersytet Multimedialny, Wydział Zarządzaniapl
dc.contributor.authorAffiliationDzakiria, Hisham - Uniwersytet Północnej Malezji, Wyższa Szkoła Turystyki, Hotelarstwa i Organizacji Imprez Masowych, Centrum Badań nad Turystyką i Hotelarstwem Wysp Langkawipl
dc.contributor.authorAffiliationUl Haq Magray, Ahsan - Uniwersytet Centralny w Kaszmirze, Wydział Turystykipl
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailYu, Jing - yujing@gdupt.edu.cn
dc.contributor.authorEmailKasim, Azilah - azilah@uum.edu.my
dc.contributor.authorEmailSreenivasan, Jayashree - jayashree@mmu.edu.my
dc.contributor.authorEmailDzakiria, Hisham - hisham@uum.edu.my
dc.contributor.authorEmailUl Haq Magray, Ahsan - ahsanulhaq045@gmail.com
dc.identifier.doi10.18778/0867-5856.30.2.12
dc.relation.volume30


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