|Welcome to the University of Lodz Repository!
We collect and share the output of research and teaching employees of the University of Lodz. Resources deposited in the Repository – publications, research data – are given a permanent identifier (handle). Our platform, based on DSpace, provides access to open scientific resources, as well as integration with other sources of scientific information, including linking an author account to an ORCID ID.
|The University of Lodz Repository operates as an institutional repository based on Regulation No. 51 of the Rector of the University of Lodz of 31 March 2015.|
|For matters related to depositing documents,|
|please contact the Repository team – e-mail: email@example.com|
|University of Lodz Library, room 109, 1st floor.|
Communities in DSpace
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(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)ABB is an international energy group that has been electrifying the world for 125 years, and is currently also a leader in the field of industrial automation and robotics. The Customer Contact Management group initiative ...
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the ...
Jak budować imperium na rynku chemii budowlanej i skutecznie podtrzymywać status niekwestionowanego lidera branży? Studium przypadku ATLAS sp. z o.o. (Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)Case study on ATLAS sp. z o.o. familiarize the reader with the complexity and intensity of actions taken by company representatives. The construction chemicals market does not belong to the sector that attract attention ...
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)In order to attract the customer’s attention and convince them to buy, companies develop marketing strategies, in which they focus on the emotions, desires and needs of consumers. Customer data obtained as part of ...
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research ...