• ABB Contact Center – początek ogromnego doświadczenia i odpowiedź na każde pytanie 

  Dziedziela, Justyna (Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)

  ABB is an international energy group that has been electrifying the world for 125 years, and is currently also a leader in the field of industrial automation and robotics. The Customer Contact Management group initiative ...

• Strategie marketingowe start-upów 

  Skoneczna, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)

  The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the ...

• Jak budować imperium na rynku chemii budowlanej i skutecznie podtrzymywać status niekwestionowanego lidera branży? Studium przypadku ATLAS sp. z o.o. 

  Rzeźnicka, Martyna; Żarski, Kacper (Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)

  Case study on ATLAS sp. z o.o. familiarize the reader with the complexity and intensity of actions taken by company representatives. The construction chemicals market does not belong to the sector that attract attention ...

• Neuromarketing w procesie pozyskiwania klientów na przykładzie działań firmy IKEA 

  Fabicka, Wioletta (Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)

  In order to attract the customer’s attention and convince them to buy, companies develop marketing strategies, in which they focus on the emotions, desires and needs of consumers. Customer data obtained as part of ...

• Analityka marketingowa – wartość marki a relacje z klientami na przykładzie spółki LPP 

  Morawska, Monika; Stefaniak, Aleksandra; Stolarczyk, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)

  The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research ...

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